Vlisco – PlusOne Amsterdam

Vlisco | Delicate Shades from PlusOne on Vimeo.

I’ve been asked by the talented people at PlusOne to work on this commercial. They explain it better than me so there it is:

“Vlisco has been designing and producing colorful fashion fabrics that form an essential part of the lively West and Central African culture since 1846. In keeping with this, a new collection is launched every quarter. We’ve been asked to create the TV commercial for their latest fashion campaign called Delicate Shades: Illustrating Colours.

In the new Vlisco Delicate Shades fabric collection, design plays a starring role, even more so than usual. Vlisco has reviewed its own craftsmanship, rediscovering its uniqueness and creativity, and experiencing its drawing technique in a completely different light. This technique makes it possible to create two designs in one, uncovering a double layer with a subtle transparency effect. A number of designs take on a different appearance when viewed from the left or right, resulting in infinite ways to wear it. A range of bold blue shades and earthy tones are highlighted by bright accents of yellow and pink.”

Client: Vlisco (http://www.vlisco.nl)
Commissioned by: Production Story
Agency: PlusOne (http://www.plusoneamsterdam.com)
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Illustrations: Sabine Pieper
Motion Design: Hein Lagerweij, Martijn Hogenkamp
3D Simulations: Noam Briner
Music:Otto van den Toorn
Client: Daphne Story, Anneke Krull